However, even though many of the famous stones no longer exist there was enough detailed technical and scientific data produced at the time to be able to make an accurate assessment of them.
The history of the famous diamonds captured the attention of Scott Sucher who has been fascinated with diamonds since he was 14. Now a retired US Air Force pilot, Sucher continues his research on the world’s most famous diamonds to the extent that he has created a replica collection.
Sucher points out that his replicas are not mere representations or imitations. This distinction is very important; while a representation is a “stand-in” for its authentic counterpart, it is not necessarily accurate. A replica re-creates the size, shape and colour of the original precisely – something that is especially relevant to diamonds such as these because so few people are familiar with the originals.
Most famous diamond of all
And while the replicas have been re-created in cubic zirconia, the “diamond’s” full beauty, magnificence, and uniqueness can
Round proprietary cuts give retailers an extra selling point, but how do they differ from branded generics? GARRY HOLLOWAY explains.
Approximately a third of all branded and proprietary-cut diamonds are round-shaped yet, while there are a few hundred round-shaped branded diamonds available, only a handful of those are marketed with promotional support here.
Round is such a popular shape for proprietary cuts: it can have the same pavilion and crown facets all around the stone, allowing for better cut-quality control; it is easy and inexpensive to brand simply by using a trademark name and it is easier to tool and cut than fancy shaped diamonds.
What are some examples of round proprietary cuts? Firstly, remember there is a difference between proprietary cuts and generic cuts with trademarked names. In last month’s column, proprietary cuts were defined as new variants – often patented – as opposed to pre-existing, generic cuts with trademarked names.
Tiffany & Co’s Lucida is a patented proprietary cut, while Hearts on Fire is an example of a generic branded cut. One of the first heavily promoted generic trademarked round diamonds in Australia was the BHP Aurias diamond.
Generic, branded cuts can be created with the same tools found in modern
HOW DESIGNER BRANDS OPERATE
The business model of most top designers is to distribute their product through a network of authorized resellers. The top designers have strict requirements for the retailers who are representing them. To qualify to carry a top brand a retailer must meet certain criteria for financial strength, credit worthiness, and normally must place a substantial opening order and maintain a healthy sales volume over time. The retailer must have a strong reputation for customer service and a suitable physical location where customers can see the line. Retailers are also often required to participate in certain advertising campaigns to help drive new business. (Retailers are also usually given allowances in the form of credits for other advertising they might do related specifically to the brand).
Most designers have exclusive territorial agreements with their retail partners. Depending on many demographic factors the geographical territories can be fairly large in more rural areas, or they might be quite small in the case of high density urban areas. Typically there will not be more than one authorized reseller in a given geographical area but with the rise of e-commerce these lines are not quite as distinct today. Until relatively recently, the